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1.1 - Stronger together: collaborations in cycling tourism

Tracks
Thursday Schedule
Thursday, October 1, 2026
11:00 AM - 12:30 PM
Mission 1

Details

Subtheme: 2. Stronger together: partnerships to grow cycling tourism Which came first: the chicken or the egg? A popular cycling tourism destination often results from effective stakeholder coordination, but an existing product can also facilitate fruitful collaborations and open new opportunities. This dynamic fast pedal talk features various cooperation models and lessons learnt from EuroVelo route coordination and beyond, offering replicable examples, a reflection on governance approaches, and insights into the behind-the-scenes of cycling tourism collaborations.


Speaker

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Ms. Marie Secrétant
Tour and Event Director
Pro Velo

Moderator

Biography

As responsible for tourism and event at Pro Velo in Belgium, I have more than 14 years of experience in the sustainable tourism sector with about 3 years working at the European level in social economy cooperatives. I am member of the EuroVelo Council since 2021, which allows me to have a global view on the EuroVelo network, and of the sustainable tourism. Within Pro Velo, I am in charge of Pro Velo’s strategy to encourage Brussels people who are non-cyclists to get on their bikes for a daily use, applying an approach to specific neighbourhoods or publics. I am administrator in 3 different tourism organisations in Brussels of different sizes and goals and more especially, for the Brussels tourism public institution called visit.brussels but also non-profit organisations promoting Brussels for locals and tourists (Explore Brussels, Zinneguides). My priority and objective? To make cycling accessible to low income people for a daily or recreational use.
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Ms. Alessandra Tormene
National Councillor
Fiab Italia

Bicistaffetta: A Participatory Cycling Relay Advancing EuroVelo and Bicitalia Networks, Advocacy, and Sustainable Territorial Development

Biography

Vice President of FIAB Italia, Cycle Tourism Coordinator, advocating for EuroVelo development. Experienced in stakeholder engagement and territorial promotion. Works at the intersection of policy, infrastructure, and community initiatives, supporting the growth of cycling networks and fostering collaboration between local authorities, associations, and citizens. ECS inspector, Hiking Guide, Conference Organiser.
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Mr. Clément McGeown
EuroVelo Projects & Partnerships Coordinator
European Cyclists' Federation

“EuroVelo Route Partnerships”: a framework to promote and coordinate international cycle routes

Biography

Clément McGeown is the EuroVelo Projects & Partnerships Coordinator at ECF. Clément has worked in the active travel sector since 2017, having worked on a variety of projects in Scotland and Belgium during that time. He now manages EuroVelo route partnerships, among other responsibilities at ECF.
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Mr. Johan Vanswijgenhoven
Theme Expert Cycling & Cycling Holidays
Visit Flanders / Toerisme Vlaanderen

Iconic cycle routes set the path to structural collaboration in Flanders

Biography

With over 15 years’ experience in cycle tourism I work at Visit Flanders as a ‘cycle holidays’ theme expert, helping to push Flanders as a cycle holiday destination. The past five years I had the honour to develop the iconic cycle routes in Flanders, in close cooperation with the provinces.
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Ms. Wanda Nowotarska
Cycling Mobility Advisor to the Marshal / EuroVelo Council Member
Westpomerania Region

Cross-border cooperation in practice: Polish-German Cycling Tourism Days as a platform for EuroVelo development

Biography

Wanda Nowotarska develops cycling tourism in Poland’s West Pomeranian Region. She plans and improves routes, including EuroVelo, focusing on quality, governance and European Certification Standard. As EuroVelo Council member, she supports network strategy and promotes international standards, strengthening coordination between regional and national stakeholders to create a coherent, high-quality network.
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Claudia Tscherne
CEO
Agentur Weitblick

2 long-distance Routes, 2 Models, 1 Goal: Is there a BEST WAY for successful cooperation?

Biography

Claudia Tscherne is CEO of Agency Weitblick. She has been working in cycletourism for more 20 years. She develops (long-distance) cycle routes and destinations. She has been working with the Drau Cycle Hosts since 2007. With Inn Cycle Route stakeholders she developed the strategy paper 2030 within last 2 years.
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Ms. Vanessa Lanschützer
Projektmanager
Donau Niederösterreich Tourismus Gmbh

Stronger Together: Building a Multi-Level Cycling Destination Along the Danube

Biography

Vanessa Lanschützer (BA, MA) is a project manager for cycling tourism at Donau Niederösterreich Tourism. Since 2024, she leads cycling-related development projects, including Danube Cycle Route 3.0. With a background in project management and branding, she combines strategic planning with practical experience as an everyday and family cyclist.
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Mariaclaudia Crivellaro
Promotion Department
Route ManagementTreviso-ostiglia

Beyond the Path: Governance, Partnerships and Sustainability as a Promise for Cycling Tourism

Biography

The Federazione dei Comuni del Camposampierese is the Route Manager of the Treviso-Ostiglia Cycle and Pedestrian Route, officially recognised by the Veneto Region. It oversees administration, maintenance and promotion along part of the route. The infrastructure extends 110 km, currently under development towards 130 km, connecting diverse territories.
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Jean-François Rheault
CEO
Vélo Québec

Co-creating a province-wide cycling tourism platform: aligning stakeholders, data and destinations to enhance visitor experiences

Biography

Jean-François Rheault has over 20 years of experience in cycling development across more than twenty countries. Since 2021, he has served as CEO of Vélo Québec, promoting cycling province-wide. His work focuses on the cycling economy, leadership, and advancing bicycle tourism through strategic projects and partnerships.
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