2.2 - Organising public and private stakeholders around cycling tourism
Tracks
Thursday Schedule
| Thursday, October 1, 2026 |
| 2:00 PM - 3:30 PM |
| Mission 2 |
Details
Subtheme: 2. Stronger together: partnerships to grow cycling tourism
Cycling tourism can only generate return on investment when all the pieces of a cycling offer are in place: from the route itself to the service providers, with bicycle transport or rental services along the way. In an attempt to apply a start-up mindset to the cycling tourism business case, this panel discussion will focus on the ingredients for successful public-private collaboration in cycling tourism. It will cover new trends and innovations as well as basic governance and coordination required to create impact.
Speaker
Ms. Alexandra Fournier
EuroVelo and Projects Officer
European Cyclists' Federation
Moderator
Biography
Alexandra has been working for the European Cyclists’ Federation (ECF) since 2022. She currently oversees EU-funded projects related to EuroVelo and cycling tourism, such as the Baltic Biking UPGRADE project, and works on the European Certification Standard, ECF’s methodology to assess the quality of long-distance cycling routes.
Ms. Jasmina Fiasse
Cycling tourism project manager
Pro Velo
Belgian case study : a diversity of stakeholders involved in welcoming cycle tourists
Biography
Jasmina Fiasse is in charge of cycling tourism projects for Pro Velo and the coordination of the Belgian NECC. Prior to this, she is been working for 10 years in a variety of roles: developing services for cyclists and helping public authorities and businesses to develop their cycling policies.
Loek Luijbregts
Owner of Cycling Incubators; advisory, project management and PR for Cycling Destinations across Europe
Cycling Incubators BV
Host smarter: what riders, creators and journalists actually need from cycling destinations.
Biography
Think of Loek Luijbregts as a trusted coach for destination marketing organisations. Since 2021 his company Cycling Incubators has connected 30+ tourism regions with riders, creators and journalists - always building win-win-win partnerships to generate massive organic reach. A rider, strategist, and proudly 'influencing' masses to ride.
Ms. Magda Leszczyna-Rzucidło
Director of International Relations
Pomorskie Tourist Board
From Fragmentation to Cooperation: Building a EuroVelo 10 Stakeholder Ecosystem
Biography
Director of International Cooperation at the Pomorskie Tourist Board(Poland) and Coordinator of the EUSBSR Policy Area Tourism. She currently coordinates the Interreg project Baltic Biking UPGRADE(BBU), focused on improving the quality, connectivity&governance of EuroVelo10. She has +15 years of experience in transnational cooperation &EU project management in the Baltic SeaRegion.
Willy Raimund
Senior Expert Mobility
Umweltbundesamt-environment Agency Austria
Stakeholder process & case studies for sustainable cycling destinations - Austria’s new Mountainbike Strategy
Biography
Senior mobility expert Environment Agency Austria. Works on sustainable transport. Author of the Austrian “Masterplan Cycling 2030”, determining national cycling policy aiming at 13 % modal split of cycling. 25+ years of experience (climate-friendly mobility, lecturer, administrative head of national program “klimaaktiv mobil”. Born as cyclist 😊.
