Laurianne Krid has been the CEO of the European Cyclists’ Federation (ECF) since September 2025, advocating for more and better cycling for all across Europe. A truly multimodal citizen, she brings extensive experience in sustainable mobility, road safety, and consumer rights. ECF combines strong advocacy at EU level with hands-on delivery through EU-funded projects, the development of the EuroVelo cycling route network, and the organisation of the flagship Velo-city conference series.