Nynke Cuperus is a television reporter and presenter at Omroep Brabant, a regional public broadcaster, and works as an editor and voice-over for NOS, the Netherlands’ national public broadcaster. She also creates stories for various cycling publications and media outlets. For her, cycling is more than a way of travelling; it is one of the best ways to truly experience a destination.

Rob van Muilekom is a Member of the Provincial Executive of the Province of Utrecht. His portfolio includes Recreation and Tourism, Sports and Exercise, Culture and Heritage, and Public Housing. As an avid cyclist himself, Rob is committed to promoting cycling across the province. He works with municipalities, landowners and other partners to make sure the infrastructure is there for people to enjoy cycling, both for leisure and as a sustainable way of getting around.

During his career, Cor Jansen has held a wide range of leadership positions at leading Dutch knowledge and educational institutions. Since 2019, he’s the CEO of Utrecht & Partners, strengthening Utrecht's international profile, with a strong focus on sustainability, health and the visitor economy. Cor was also involved in establishing the Utrecht Region Marketing Cooperative, and he serves on the Executive Board of Destinatie Nederland. His personal motto is: "Achieving results while enjoying the journey."

Growing up in Utrecht, Belle de Gast’s life has been shaped by the bicycle - from childhood adventures and her first cycling holiday, to racing professionally around the world, and now representing the Utrecht Region. She sees the bicycle as a powerful means to improve health, active mobility and quality of life. Belle works as a physiotherapist and, alongside her role as Cycling Mayor, is involved in a variety of cycling-related projects.