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35. Innovation and entrepreneurship

Thursday, June 29, 2023
15:45 - 17:15


Danka Moravčíková
Assoc. prof. at The Department of Marketing, Trade And Social Studies
Slovak University of Agriculture in Nitra

Prospects and challenges of youth rural entrepreneurship and farming in Slovakia


Rural entrepreneurship and farming of young people is a multi-dimensional theme conditioned and influenced by a wide range of factors and needs to be understood and evaluated in contemporary situational context as well as in historical and socio-political development perspective, particularly in the case of post-socialist countries. Rural entrepreneurship and farming in the post-covid era and within prioritized areas in the current European Green Deal policy could be seen as a powerful tool to promote the socio-economic integration of young people as a key to avoiding rural depopulation, as well as ensuring that these areas could be attractive places for young people. The paper analyzes current issues and aspects of self-employment and youth entrepreneurship that are specific to the agricultural sector and rural environment using theories of economic and rural sociology, including the concept of new peasantries in the 21st century, emphasis on intergenerational issues, embeddedness concept, emphasis on the importance of exploring the social and cultural background of economic activities, and paying attention to the recognition of opportunities. The author interprets the results of a questionnaire survey that assessed young people's experiences with entrepreneurship and farming. Focus groups and brainwriting, in turn, allowed a qualitative probe of the opinions of young people about the value of work, the factors of its attractiveness, motivation for agribusiness and rural entrepreneurship, and the economic, ecological, social and technological pros and cons of farming.
Fariba Seyedjafarrangraz
Saint Mary’s University

Craft industry in Nova Scotia and Inclusive innovation


Inclusive innovation is the process of developing new goods and services for the people that have been traditionally excluded. Despite its increasing interest, inclusive innovation has been under-researched in craft-based industries. This paper studies the inclusive innovation business in the craft industry in Nova Scotia. We focus on the craft wine industry and conceptualize it as an industry that, even though it relies on codified knowledge, has a high degree of tacit knowledge, and learning by doing and learning by interacting is quite important. We had access to five semi-structured interviews with winery owners and winemakers. Using a deductive-inductive process, we coded the data to identify the specificities of inclusive innovation in the industry. This study contributes to the discussion of the elements of the ladder of inclusive innovation as defined by Heeks et al.,2013 regarding inclusion in terms of process, impact, and inclusive knowledge specific to the industry. Implications from this study to practitioners are the importance of introducing inclusive sources of business, which leads to scalable and effective inclusive innovation initiatives.
Jolien Klok
Wageningen University & Research

Unpacking farmers’ resistance in the Netherlands: Beyond the peasant-entrepreneur dichotomy


Heartfelt discontent takes hold of the Dutch countryside, culminating in various protests over the last years, causing quite a rumble throughout various layers of Dutch society. To connect to the scholarly question of how to understand different forms of resistance to the ‘agricultural crisis’ and to inspire the increasingly urgent policy challenge to transform the food system in order to fight climate change and biodiversity loss, this paper delves into varying cultural repertoires – thereby going beyond the ‘peasant-entrepreneur dichotomy’ – and more explicitly acknowledges different expressions of farmer resistance. We do so by using representative Dutch data, collected in the summer of 2020, during ongoing Dutch farmers upheaval and demonstrations. We show how farmers’ protests can only partially be understood as a populist movement and confirm a growing differentiation of cultural repertoires in Dutch agriculture, in which work experience outside of agriculture by both men and women is a factor of importance. As such, the survey results suggest that Dutch farmer demonstrations conceal populist forces as well as concrete promises for a more sustainable agriculture.

Session host

Femke Cnossen
University of Groningen



Contact for questions about abstracts or registration: groningen@congressbydesign.com 

Contact for questions about the content of the programme: ruralgeo2023@rug.nl